When you buy a domain, you're buying the equivalent of real estate on the internet. Like any property, your domain needs proper maintenance, management and you need to ensure that the domain is - and will always be - yours.
This is why it's so important to pick the right vendors and technologies for the job - many domain sellers and DNS management companies have shady practices when it comes to domain expiration, renewal and more. At Creativa Consulting, we've already done the footwork to find the absolute best vendors for all key aspects of owning real estate on the internet. Our criteria for selection is that the vendor provide enterprise-grade quality at the lowest possible price. One of the many benefits of doing business with Creativa Consulting is that we pass along the savings and winning combinations of vendors to our clients.
To own a domain and properly manage it, you should:
- Find a quality domain name (usually a .com, short, easy to remember) for your business or brand and buy it. Then, buy other versions of it like .net and .org to make sure people don't try to confuse your customers with similar variations.
- Make sure that domain is protected from transfers
- Make sure the domain is auto-renewed to ensure you always own it
- Protect your identity and email in-boxes from SPAM by getting Whois Privacy and SPAM Shield on your domain
- Ensure 100% uptime and the fastest possible web site performance by using an enterprise-grade DNS management provider. Ideally, a provider who offers a multi-cast DNS network - as DNS resolution is the first step in nearly all web requests, it's imperative that this is done expeditiously. Multi-cast DNS networks are globally distributed and automatically find the CLOSEST DNS server to your site's users for domain resolution. This can significantly improve the performance of your web site
- Ensure your DNS reflect best practices so that your domain is trusted on the web by other machines and by browsers. This includes special DNS records for mail exchange, SPF, Domain Keys and more.
- Make sure your web site - and all related services like SMTP, FTP, etc. - is ALWAYS up and running and performing optimally. This requires monitoring almost every minute so you are the FIRST to know if anything is wrong.
- Know your visitor demographic! You must have constant insight into who is visiting your web site, how they get there, what kinds of users they are (browsers, operating system, screen resolution, etc) if you want to leverage SEO and other techniques to float your site to the top of web search results on Google, Yahoo, Bing, etc.
- Get local if it applies to your business or brand. You must index your domain and other information (geographic, contact, etc) in local internet directories, maps, site finders, etc.
As you can see, there is a lot to consider when you own web real-estate. You need an IT partner that can think ahead to address these things proactively
so you can focus on running your business.